Royal Enfield will be a disruptive player in electric motorcycles: CEO

"Now, we are in the execution phase for EVs. You will see products one after the other starting to come from 2025. When we come, it will be a disruptive motorcycle."

B Govindarajan took charge as the chief executive officer (CEO) of Royal Enfield early this year. In an exclusive interview with Shine Jacob, Govindarajan talks about the company’s ambition of becoming a global leader in the middle-weight segment by 2030. He also reveals the company’s electric vehicle (EV) roadmap and how the demand scenario is turning positive for it. Edited excerpts: 

In 2021-22, Royal Enfield registered a 9 per cent decline in sales compared to the previous year. How are you placed in 2022-23?

Last year, the dip was partially due to Covid coupled with the shortage in semiconductors. This