Harley-Davidson Inc’s pole position in India’s fast growing big-bike category is set to face a sweeping test when Indian-owned Royal Enfield launches its first heavyweight bike on Tuesday.
The world’s biggest bike and scooter market with 18 million in the year to last March, India accounts for less than 2 per cent of Harley’s global sales but is now a production location for its popular Street 750 bike and a promising generator of growth as US demand slows.
Harley was the first major player in the country’s big bike market - defined as those with engines above 601cc - and controls 60