Aiming to take forward its retail business to the next level of diversification, the Rs 19,000 crore strong RP-Sanjiv Goenka Group has marked its foray into the apparel sector and is eying Rs 300 crore turnover in 3-4 years from this business.
Christened 2BMe, the products cover men, women, kids, innerwear and accessories range. Additionally, it will also offer a special range of organic men's innerwear.
"Initially, the products will be made available in the Spencer's Retail stores for 2-3 seasons and based on the response, we will take a call to introduce it to other apparel retail outlets", the group's head