 "RRR")
The Hindi version of RRR, amongst the biggest movie hits of the year, will stream on BookMyShow's transactional video-on-demand (TVOD) or pay-per-view platform on Friday. The exclusive TVOD window will run for almost two weeks on the platform before it gets a wider over-the-top (OTT) release.
TVOD is getting noticed in India, as filmmakers seek newer ways to monetise content and consumers demand more. Earlier this month, Amazon Prime Video said it was stepping into the pay-per-view space with a service that would cost between Rs 69 and Rs 499 (depending on the title) for one-time access.
BookMyShow, earlier in
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