Rs 100 per seat: PVR Cinemas launches Asia's first virtual reality lounge

Will invest Rs 15 cr in Asia's first such lounge, in 10 properties in Mumbai, Delhi, other centres

India's largest multiplex chain, PVR Cinemas in association with HP India has launched Asia's first virtual reality (VR) Lounge at PVR ECX, Mall of India in Noida. Created in association with HP, the computer technology company, PVR has launched the HP VR Lounge - A PVR Initiative which will allow PVR Patrons to experience a new dimension of entertainment while they wait for their film to begin. With this initiative PVR becomes India's first multiplex to bring in a never-before experience to its users with a rich variety of immersive and interactive content.

"A lot of the consumer feedback pointed to