E-tail tops Rs 9,000 crore during festive sales: RedSeer

Flipkart dominates market, clocking Rs 5,200 crore in the five-day period

India’s burgeoning online shopping market topped Rs 9,000 crore ($1.5 billion) in sales during the five-day period that ended on September 24, thanks to huge deals and discounts offered by leading e-tailers. Online sales grew by over 40 per cent from the $1.05 billion generated during the festive sale days in 2016 and more than doubled compared to the 2015 edition.

According to market analyst RedSeer Management Consulting, the Flipkart group dominated this year’s sale with a gross merchandise value of Rs 5,200 crore, helping it corner 58 per cent of the online retail market. Rival Amazon, on the other hand,