Business Standard

Rupert Murdoch's group bets Fox News fans will follow network online

Murdoch's group has pitched collectibles to get fans to sign up for the service: streaming complement to the Fox News Channel for audiences who can't get enough conservative commentary

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Bloomberg
Fox News executive John Finley has already lost the office sweepstakes on how popular the new Fox Nation online video service is likely to be. And he’s OK with it.

For several weeks, Rupert Murdoch’s media group has pitched collectibles to get fans to sign up for the service: a supercharged, streaming complement to the Fox News Channel for audiences who can’t get enough conservative commentary. The highest-priced goody bag — including a three-year subscription and tactical military-style watch — costs $1,200, and Finley completely underestimated the appeal of the offering.

“That so many people have enthusiastically signed

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