 "Rural demand for FMCG products impacted in Q3 due to high inflation")
Rural demand for fast-moving consumer goods (FMCGs) has been weak in the October-December quarter (Q3 of FY22) than in the same period last financial year due to high inflation, coupled with the base effect of Q3 FY21, when the growth rate was high.
Some other reasons are the erratic monsoon, which has affected the kharif crop (potential impact on farm incomes), and the spread of coronavirus.
“Demand has been slow in rural areas as the repatriation of funds from urban to rural has not happened. Also, the psychological impact of Covid has hurt spending in rural India, which, along with higher prices
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