Rural lending platform Jai Kisan is giving cheap loans for farm machines

Thanks to the use of technology, channel partners and financing, dealers are able to cater for wider geography and wider product range

Jayant Patil grows grapes on a two-acre farm near Nashik. He had been keen on installing a drip irrigation system, which could reduce his expenditure on fertilisers, pesticides and power, and improve the quality and yield of his produce. He was planning to get a loan for the purpose, but higher interest rates of 24-40 per cent that NBFCs or informal channels charge was a deterrent.
 
Last October, Patil was finally able to install a drip irrigation system after securing a loan at only 12 per cent interest, offered by rural lending platform Jai Kisan. The start-up is able