Business Standard

Russia-Ukraine war: FMCG firms prepare to take steep price hikes

The third of the five-part series looks at how FMCG companies are trying to offset the sharp rise in the cost of raw materials due to supply constraints

Russia-Ukraine war: FMCG firms prepare to take steep price hikes
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Sharleen D'Souza Mumbai
With supply chain disruptions since the beginning of the Covid-19 pandemic pushing up the cost of raw materials, fast-moving consumer goods (FMCG) companies have been forced to increase the prices of products ranging from biscuits to shampoos to detergents.
 
The ongoing Russia-Ukraine war has only made things worse, resulting in the costs of various commodities shooting up to record high levels. FMCG companies say that to cope with the rising cost of raw materials, they have no other option but to take another round of price hikes of their products.
 
The next bout of price increases could hit consumers as

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