Royal Western India Turf Club (RWITC) is gearing up to host this year's horse racing with a spruced up track, spanking new VIP lounge, improved signages and electronic display boards. |
The event will be held in Pune this week-end. The three-month-long season, which will witness 26 major races, will be a multi- crore affair, said RWITC president Cyrus Poonawalla at a press meet. |
Poonawalla further said the club had been successful in clinching 62 per cent sponsorship. The upgradation project initiated by the club has grabbed attention of sponsors. |
Last year, the club sponsorship worth Rs 32 lakh. This year the club hopes to attract better participation from horse owners and racing enthusiasts. |
Chairman of RWITC's marketing committee Vivek Jain said the turnover of the club from the racing activity is Rs 130 crore. A third of which is collected from Pune. |
"Because of the improved facilities, we expect there will be increased interest and enthusiasm in this season," Jain added. |
This year's sponsors' list includes Pune's real estate majors Kumar Builders, Panchsheel Realty, Oxford Properties and Dubai-based realty group Pegasus Realty. Other sponsors include resorts company Panoramic Universal, wine maker Bluefolds and Piaggio Vehicles. |
Poonawalla added a number of features, including multiple totes for collection, videoscopes and a new track with inner river sand, had been included to reduce breakdowns and to prevent the 'rain-out' which occurred during the last year's event. This year the club expects 20 per cent hike in turnover, Jain said. |
Major races of the Pune season include SA Poonawalla Million, Nanoli Stud Pune Derby, Kumar Builders Turf Club Trophy and FD Wadia Trophy. |