Safety factor swells the carts of e-commerce firms this festive season

Convenience and comfort of ordering from homes apart from discounts pushing people to choose e-commerce over offline

If you visit the Amazon website to buy a 64 GB iPhone 11, you’ll get it for Rs 49,999 with an exchange offer of up to Rs 11,000. The same phone is available at Rs 48,900 after cashback at a Croma store with the best price after exchange dropping to Rs 45,900.

Industry experts point out that discounts are coming down on e-commerce platforms compared with previous years with deep ones only on certain items. Still, ecommerce is expected to do robust sales of $7 billion in gross merchandise value (GMV) compared to $3.8 billion during the same period in 2019,