Bajaj Allianz has tied up with the upcoming Saif Ali Khan and Deepika Padukone starrer Love Aaj Kal to spread the message of security & fearlessness amongst all age groups. The winners will get a chance to meet Saif Ali Khan in person. This TVC Campaign which is penned by Gulzaar Sahab is sung by Sukhwinder and has its music composed by Vishal Bardwaj. The campaign conceptualized & ideated by P9 is currently running in 25 channels.
Saif Ali Khan will be releasing his maiden home production Love Aaj Kal shortly and is looking to hear love stories from his fans across age groups straight from their heart in sync with the movie.
The contest is open to everyone who would like to share their love stories by logging on to www.jiyobefikar.com. They can narrate their love stories, upload pictures of loved ones and even be eligible for the “Jiyo Befikar” moments of the week which entitles them to win loads of prizes and gifts.
An interactive half an hour AFP (Advertiser Funded Programme) will also be aired on NDTV Imagine with Saif & Deepika talking about the film and discussing their thoughts on fearless and carefree moments in the film and life.
On this association, Akshay Mehrotra, head marketing, Bajaj Allianz Life said, "In a country where Bollywood is nothing short of a religion, here is a unique opportunity to combine a reel love story with your real love story. Not all great love stories can make it to the silver screen and so we at Bajaj Allianz thought of giving the Indian viewers a chance to share their true love stories and win a dream chance to meet Saif".
Bajaj Allianz is one of the private sector life & general insurance companies in India. Bajaj Allianz is a union between Allianz SE, the world's leading insurer and Bajaj Finserv (recently demerged from Bajaj Auto ).
