SAIL reworks marketing strategy to draw high volume sales in November

Company clocks 36% YoY rise in volume sales to 1.40 million tonnes

Better utilisation of warehouses, reworked branding strategy and micro focus on marketing have helped state-owned Steel Authority of India (SAIL) record an over 36 per cent year-on-year jump in sales volume this November.

The company’s sales for the month stood at 1.409 million tonne amid concerns over demand pick up in the domestic market due to the economic slowdown.

“In September, we restructured our marketing segment. It is this restructuring that has started to show results now,” a senior company official told Business Standard.

The company has divided its marketing section into three verticals—sales, marketing and services—for an enhanced focus.