Salesforce eyes financial services market using AI, machine learning

San Francisco-based firm is rolling out its AI-based Einstein Analytics products

Salesforce is betting big on the financial services sector in India with artificial intelligence (AI) and machine learning (ML). The San Francisco-based customer-management software maker is setting up a vertical to tap the country’s financial services market. The initiative includes rolling out its Einstein Analytics for Financial Services, a suite of AI-based customisable tools, targeted at wealth advisors, retail bankers and managers.

“For a long period, the financial services industry has been product-centric, now its is bringing customer into the centre and trying to reimagine itself, as new age banks are going to change the game. For us, it is a