Salesforce starts programme to mentor Indian start-ups in tech, innovation

Companies will get guidance on product design, strategy and business strategy.

Salesforce, an international customer relationship management (CRM) company, on Wednesday launched a programme for Indian start-ups to innovate, strengthen client connections and scale up business.

This Salesforce Startup Program will mentor start-ups with access to the company’s technology and experts. The programme offers a platform to foster an environment for innovation, growth and collaboration for start-ups across sales, developer relations, App-Exchange, Trailblazer product community, Trailhead and its Ventures organisations.

“Startups are a critical pillar to the success of our growth in India. With the Salesforce Startup Program we wish to innovate locally to resolve local problems while at the same