Samsung banks on Samsung Pay as key telecom differentiator

Another eight devices are in the pipeline to be launched very soon

At a time when nearly 200 telephone handset brands have decimated the importance of hardware features, market leader Samsung is raising the pitch with its patented Samsung Pay service.

Having launched the payment service in late March with a handful of premium devices, it now plans to extend this to its affordable segment. It started the process on Wednesday with the launch of a new model, Samsung J Pro, with Samsung Pay. Sources say most of its coming models will offer the service.

"Samsung Pay is a patented application and is the new focus area for Samsung in India," a source said.

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