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Samsung yet again has emerged as the most popular gadget brand in the 'Battle of the Gadgets' survey brought out by one of the largest e-commerce marketplace player eBay India.
The report said that Samsung has once again surfaced as the most popular gadget brand with a 35% market share as compared to a 27% market share the previous quarter across various categories.
Category-wise, the most purchased brands are Samsung under mobile phones, Dell under laptops, Samsung under tablets, Nikon under digital cameras & Samsung under Televisions.
The Battle of the Gadgets report is based on an analysis of all gadget transactions on eBay India from April 01, 2013 to June 30, 2013 (Q2). The report dives deep into the popular gadget categories of Mobile Phones, Laptops, Tablets, Digital Cameras, & Televisions to illustrate consumer behaviour through multiple attributes such as brand adoption, pricing and geographical relevance.
"Gadgets have always been very popular on eBay India. We see a great demand coming from consumers across metros, tier II and tier III cities. Interestingly, a key trend this quarter is the increase in the purchase of gadgets by consumers living in non-metro cities (51%) as against those living in the metros (49%)," said Ratul Ghosh, Head Strategy, eBay India.
As per the report, non-metro purchases have gone up by 35% as compared to Q2 2012. LCD TVs are also losing sheen to LED TVs and the purchase of 3D LED TVs has doubled when compared with LED TVs. Smartphone purchases have also increased as compared to Q2 2012 and the purchase of tablets have doubled in comparison to last year.
