Samsung, Sony and LG are some of the most trusted brands: TRA report

The Tatas appear to have weathered the storm

A corollary to the saying out of mind is out of sight is that those who are perpetually visible manage to endear themselves to their stakeholders. In the case of brands, it means their consumers. The latest edition of the Brand Trust Report, released by the Mumbai-based TRA, bears this trend out.

The report, which measures consumer trust in brands, reveals that names in advertising-heavy categories such as fast moving consumer goods (FMCG), food & beverages (F&B) and automotive occupy nearly 36 per cent of the overall list. This comes even as consumer durables and technology are dominant players in