Sanjeev Agarwal-led MM Group bags McDonald's franchise for North and East

Founded in 1964 as Superior Group of Industries by former Member of Parliament-Rajya Sabha late M M Agrawal, it got its current name after 2006

After a protracted battle and years of uncertainty over franchise rights for McDonald’s outlets in North and East India, Sanjeev Agrawal, chairman of Delhi-based M M Agrawal Group, has emerged a winner.
 
Agrawal, 55, will now be responsible for operations at over 160 outlets for the American burger giant in the two markets that are considered the largest (North) and fastest-growing (East) in the country’s consumer goods space. Together, with McDonald’s, he will be focused on “modernising our restaurants, enhancing digital consumer engagement, and offering more personalised service and menu items tailored to their local flavour,” said Barry Sum,