Satvacart, the slow-and-steady start-up that survived e-grocery meltdown

Rahul Hari, who runs the enterprise, went one cluster at a time while all rivals expanded blindly to the point that they couldn't sustain their businesses

It is 4:30 am and Rahul Hari is already up. Going through the early-morning order lists and planning the rest of the day is a daily ritual for the founder and CEO of Satvacart, an e-grocery platform that has been operating out of Delhi NCR’s Gurugram for the past five years. 

An IIT-BHU graduate and a former advisor to several Fortune-500 companies on market entry, cost reduction and business transformation as a consultant at EY, Hari is quite a hands-on CEO. Attention to detail is what has helped Hari and his firm survive the worst of the times in the