Saving lives without Insta likes: All about 'The Unlikeable Posts' campaign

The campaign was launched on August 13 last year on the National Organ Donation Day

Which do you consider your best campaign and why? When was the campaign launched?

I would want to believe that my best is yet to come but the campaign I want to talk about is one of my most favourite so far. Right from the stage we came up with the idea, I have been super excited about this campaign, primarily because of the ways it challenges the status quo. The campaign is called “The Unlikeable Posts”. It was an exclusively Instagram campaign that we at Denstu Webchutney did for Jaslok Hospital and Research Centre, Mumbai last year. While most successful