ICE feels the ScorpioN sting: SUV maker M&M targets brand building

SUV maker plans to stay aggressive in cranking out new models

The all-new ScorpioN – or what its makers call the ‘big daddy of sport utility vehicles’ (SUVs) — is the last of the conventional fuel-based platforms that Mahindra & Mahindra (M&M) has introduced, even as the ‘billion-dollar global enterprise, driven by innovation and compassion’, plans to remain aggressive in cranking out new models to stay ahead in a competitive SUV market.

The exercise of refreshing the entire product portfolio with new-generation platforms it embarked upon a couple of years ago has concluded. Whatever new internal combustion engine (ICE) models the SUV and multi-purpose vehicle (MPV) maker rolls out from this day