Ronnie Screwvala-backed start-up upGrad lines up big plans for 2020

Of the Rs 175-crore, Rs 100 crore will be spent on the offline medium and Rs 75 crore on digital in a sustained campaign spaced throughout the year, said Screwvala

In its bid to tap the growing online higher education market in India, media entrepreneur and former UTV founder Ronnie -Screwvala backed start-up upGrad has planned an ambitious Rs 175-crore branding and marketing campaign in 2020. 

Comprising both online and offline mediums, including television, digital and print, the campaign is aimed at creating awareness around upGrad’s online higher education programmes in the data, technology, and management domains among its potential learner group i.e., working professionals and their influencers. 

Co-founded by Screwvala with Mayank Kumar, Ravijot Chugh, and Phalgun Kompalli, upGrad has been marketing itself as an online university for