Sebamed gets relief from Bombay HC in ad war with Hindustan Unilever

Bombay HC permits campaign to run with some modifications

The Bombay High Court on Tuesday permitted German personal care company Sebamed to continue with its advertising campaign for its cleansing bar, giving relief to the latter. The ads were in the spotlight for naming and showing rival Hindustan Unilever's (HUL's) brands Lux, Dove, Rin and Pears to be high on pH value.

HUL had obtained an interim order last week, restraining Sebamed from airing or publishing the ads. Setting aside the stay order, Justice BP Colabawala, in whose court the matter was heard, said that no reference to Rin detergent bar could be made in the campaign.

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