Second coming of social media has a business peg: Facebook India head

Facebook Inc is making a big push to target businesses in India — from small entrepreneurs to top global brands — by leveraging its huge customer base with high engagement rates on its various social media platforms. 

According to data shared by the company for the first time, 416 million users in India access Facebook every month, out of which 234 million access it every day. This provides companies with a massive target customer base for their products and services.  
 

Facebook also revealed that over the last one year, as the Covid-19 pandemic raged, the total daily conversations between people