Second Covid-19 wave: METRO Cash & Carry goes online for kiranas

Mediratta said e-commerce sales have gone up 10 times since they started in April 2020.

Faced with loss of custom in the second wave, kirana shop owners and wholesaler METRO Cash & Carry have rejigged their strategy by shifting their focus to digital online platforms.   

METRO Cash & Carry estimates that small retailers selling food and groceries have lost 10-15 per cent of their business in the past 45 days and that around 10-15 per cent of them are on the brink of closure.  

Since food and groceries account for 80-85 per cent of its business, METRO Cash & Carry has been affected too but it has changed its strategy to cope with the challenge.    

“We