Sellers from towns drive e-commerce giant Flipkart's Freedom sales

E-commerce giant Flipkart said its marketplace platform recorded a 54 per cent increase over the last year in transacting sellers during the five-day Independence Day sales.

The event, which concluded on August 10, saw participation from sellers primarily from tier-2 cities that have now become local businesses with strong growth pipelines.

“With businesses across India rethinking their operations in the wake of the Covid-19 pandemic, e-commerce has emerged the preferred channel to connect with consumers,” said the company.

Since the lockdown, Flipkart saw an increased interest from sellers to join the platform, onboarding 8,000 businesses to its online marketplace, with more than 70