Senco Gold looks to buck slowdown, to launch 100 new stores in 3-5 years

Currently, the Kolkata-based company has a network of 105 outlets

Looking to buck economic slowdown, jewellery retailer Senco Gold and Diamonds plans to launch more than 100 new stores over the next 3-5 years to add to its current tally of 105.

Most of these outlets would be launched in emerging markets, including tier-II and III towns, company chairman and managing director Shaankar Sen told Business Standard in Lucknow today.

“The domestic jewellery market offers a lot of opportunities to expand. The aspirations of the people in smaller towns are on a par with the metro and big cities, yet these centres lack the penetration of established brands, which we want to