Sennheiser wants to capitalise on India's fast-growing premium audio access

German audio major to offer 35 pairs of its limited edition Sennheiser HE1 headphones for sale in India

German audio company Sennheiser has set its eyes on the premium audio accessories market in India. The premium category, which the company defines with products above Rs 5,000, is growing at a fast pace in India and it hopes to capitalise on the trend in the coming years. 

As part of this strategy, Sennheiser recently introduced a Rs 45 lakh pair of headphones called the Sennheiser HE1. The pair of headphones will not be available at retail stores or online in the usual way. It is a made-to-order product, which will be displayed at exclusive events across the country, where