Business Standard

Sequoia India acquires Canadian cosmetics brand Faces from Everstone

Plans aggressive expansion for Faces brand with fresh capital infusion

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Ranju Sarkar New Delhi
Sequoia India has entered into a deal to acquire branded cosmetics firm Faces Cosmetics Canada for an undisclosed sum, from Indivision India Partners managed by PE firm Everstone Capital.

The deal includes all its international subsidiaries and the brand “Faces,” Sequoia said in a statement. The existing management team led by Sharmili Rajput will continue to drive the business forward.

Faces is an iconic Canadian colour cosmetics brand set up over 40 years ago with a presence across countries in North America. It was acquired by Indivision India partners in 2007 and launched in India in December 2009. Since then, India

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