Herbal and Ayurvedic beauty solutions firm Shahnaz Herbal is all set to increase its men grooming portfolio in India. A recent report by an international market researcher had said the domestic men grooming market is expanding by over 20 per cent and currently pegged at Rs 3,800 crore.
"While, we have been present in the men grooming for long, it is time to increase the portfolio," Shahnaz Husain Group president Nelofar Currimbhoy told Business Standard.
The company's men grooming basket, includes shaving cream, after shave cream/lotion, hair cleanser, hair oil etc.
"The beauty market would be one of the fastest growing segments in India in coming years," she added.
The company has a chain of over 400 franchised salons in India and abroad. It also runs almost 750 beauty schools. Its products are available in about 30,000 point of sales in India, including over 2,000 in Uttar Pradesh.
The company has 350 products in 20 categories for skin, hair and body care. It has an R&D centre in the national capital and 5 production units spread in Okhla, Noida, Roorkie and Dehradun.
"Eighty per cent of our revenue comes from the domestic market and 20 per cent from exports. Japan is a major export destination for us," she added.
Currimbhoy was in town to deliver a talk on 'Family Businesses' at Amity University. She also unveiled third edition of her book 'Flame', an autobiography of her mother Shahnaz Husain and the founder of company.
"The book has sold about 14,000 copies and. I am planning to bring out the book in Hindi and Malayali as well," Currimbhoy said.
"About 85 per cent of enterprises in India are family businesses and there is clamour for introducing professionalism and modern business practices therein," she said.
