Vernacular social media start-up ShareChat entered the short video fray with the Moj app in 2020 after TikTok was banned in the country, along with other Chinese apps. Earlier this month, the company -- which has so far raised $1.177 billion in funding was valued at $3.7 billion in its last round of fundin -- acquired short video app MX TakaTak in a $700 million deal. Co-founder and CEO Ankush Sachdeva spoke to Deepsekhar Choudhury about the road ahead for the company. Edited excerpts:
What was the strategy behind the $700 million acquisition of short video platform MX TakaTak?
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