Shoppers Stop launches two more store formats after premium rejig

Shoppers Stop, the country’s oldest department chain, has launched two more store formats, even as it taps well-heeled consumers with luxury outlets. The two new stores are aimed at the mid-market and economy retail segments, allowing the three-decade-old chain to play across the price pyramid.

The luxury stores, for instance, will sit at the top and will be located in affluent areas of a city. The second retail format will target middle-class localities within a city while the third format will eye consumers on the outskirts of a city. 

The Delhi-NCR is the first place where Shoppers Stop is test-marketing