 "Online shopping, e-shopping, e-commerce, digital")
Foraying into the video commerce segment, short video platform Firework will now empower businesses and brands to sell their products through shoppable videos and livestream. The startup will showcase more than 15 brands across various categories offering discounts and giveaways.
The IDG and Lightspeed backed platform draws over 100 million unique viewers each month in India and over 300 million globally.
“There is a significant shift in the way people across the globe and India shop today. However, for consumers a ‘serendipitous store – like’ shopping experience is what is missing from online shopping. Brands which are able to effectively
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