Shriram Automall buys car selling portal BlueJack to strengthen offline biz

BlueJack is expected to fully integrate with SAMIL's operations and group companies in first half of 2020

Shriram Automall India Limited (SAMIL), backed by Shriram Group and CarTrade, has acquired WaterBridge-backed BlueJack, an online car selling portal in a bid to accelerate its offline auction market position with online used car sales. Acquisition was not disclosed.

At present, 700,000 used cars are being sold in India every year valuing the market at over Rs 50,000 crore in 2022. With this acquisition, Shriram Automall targets to transact yearly over 1.2 million vehicles worth more than Rs 30,000 crore.

Along with Shriram Automall’s physical and online bidding platforms, Pan India 10 million customers of SAMIL and its affiliates will