When Reliance Jio launched Jio on September 5, 2016, India had over 1.02 billion mobile users. These were served by 11 other firms in addition to Jio. Bharti Airtel was the largest service provider with 25.03 per cent market share.
Six years later, the number of subscribers has risen to over 1.14 billion according to Telecom Regulatory Authority of India data for June. The number of active service providers has shrunk to five. Jio, with 36 per cent market share, is the number one player in the segment. The growth has been led by Jio’s disruptive pricing, innovation and investments. After