Skoda awaits a ride with Tata Motors

The company believes there is a shift in consumer demand, more buyers could opt for Skoda in future

Skoda, the Czech car maker and part of the Volkswagen group, is anticipating a push in its performance from 2019 when new products developed jointly with Tata Motors roll out. These products are targeted at emerging markets, including India.

“These will be products with the Skoda brand character but developed with Asian/Indian mindset in terms of ways of development, choice of materials and productivity levels and other strategies. The combination of our learning combined with a partner (Tata Motors) who knows how to operate in India will make us extremely well placed,” Sudhir Rao, chairman and