Small ad firms hit as PSUs raise the bar

 After losing much of their corporate accounts to large multinational advertising agencies, small agencies are finding themselves being eased out of the lucrative government segment too.

 Over the last few months, several public sector undertakings and government bodies have raised the bar for empanelment of agencies, in effect slamming the door on smaller agencies for whom such business was bread and butter.

 For instance, the Employees