 "whatsapp")
WhatsApp has over 400 million users in India, and its ease of use makes it a near ubiquitous app in a country that has seen deep internet penetration, thanks to falling internet data rates. What that means is it has become the go-to platform for many small businesses for whom WhatsApp’s wide acceptance among users equals a captive audience waiting to be tapped. Globally, the Facebook-owned app has over 1.4 billion users.
WhatsApp recognises the potential. WhatsApp Business was launched in January last year to take advantage of precisely this opportunity. Since its launch, WhatsApp Business has helped many small
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