Small is no longer beautiful for car buyers in India. Though overall passenger vehicle sales in one of the fastest expanding automobile markets of the world have been growing year-on-year, small car or hatchback sales have remained neutral for most part of the decade.
Passenger vehicle sales in India advanced 27 per cent to 3.3 million in 2017-18 from 2.6 million in 2011-12. But hatchback (includes entry-level cars and premium small cars) sales dipped to 1,352,000 from 1,358,000 in the same period, according to IHS Markit, a sales forecasting and market research firm.
The drop has largely been led by