Smartphone market may remain flat in 2020 amid coronavirus outbreak

Manufacturers yet to estimate final impact on sales

The country’s robust smartphone market is heading for its worst-ever snag, caused by the virus outbreak. Even as most manufacturers are still assessing the overall impact on their businesses, early projections suggest the market may grow at its lowest ever rate, in 2020.
 

According to IDC India’s estimates, smartphone sales are expected to remain flat. Other industry analysts and market research firms project the growth rate to remain below 5 per cent — also lower than its earlier worst performance.
 

Smartphone sales in India have always maintained a growth rate in double digits. In 2012, for example, the market grew