Smartphones beat slowdown as sales up 10%; Xiaomi tops Indian market

According to analysts, one of the key factors that differentiates smartphones from other products is their expose to the e-commerce market

Raghu Reddy, head of categories and online sales for India’s leading smartphone company Xiaomi, is unfazed by the slowdown that has gripped the consumer goods market. 
 

His confidence is not unfounded. According to the IDC India data, smartphone shipments grew by 10 per cent during the April-June quarter to reach 37 million units, the highest for the quarter. June quarter growth is traditionally the slowest, when shipments usually remain lower than the second half of the year.

The feat comes at a time key players in sectors such as automobile and fast-moving consumer goods (FMCG) have struggled to repeat last