Snapdeal appoints retail veteran Priyaranjan Kumar as VP and Business Head

Prior to joining Snapdeal, Kumar was COO of Iconic Fashion, where he led the creation of a complete omni channel sales structure and inventory management for efficient and accurate delivery of orders

Snapdeal said Wednesday it has appointed Priyaranjan Kumar as Vice President and Business Head, an experienced leader in the retail industry, who will lead various growth and expansion initiatives of the company.

Prior to joining Snapdeal, Kumar was the Chief Operating Officer (COO) of Iconic Fashion, where he led the charge to build a complete omnichannel sales structure and inventory management for efficient and accurate delivery of marketplace and website orders.

His work also included curating brands and assortments to meet customer expectations and creating the right customer experience.

Kumar has over 15