Snapdeal's Power Brands to give wider choice to budget-conscious

These Power Brands help systematically aggregate the supply of such merchandise on the platform

Initial public offering (IPO)-bound Snapdeal, over the past three years, has pivoted from being an all encompassing e-commerce marketplace, to operating in a hyperfocused mode. This is to cater to value-conscious customers, with more than 90 per cent of products on its platform being under Rs 1,000.

As part of the same pivot, it has also built a ‘Power Brands’ programme, with more than 10 brands in under a year. Here, Snapdeal owns the intellectual property and licences to third-party sellers. This is across popular categories like apparel, fashion accessories, footwear, home and kitchen, health and wellness, personal grooming, and so