Snapdeal sees 493% rise in kids apparel category in Jan-July

Snapdeal, which has pivoted as a value-focused e-commerce company, said the sales of kids’ apparel in terms of units sold has grown by 493 per cent from January to July this year. 

This makes the kids’ fashion category one of the biggest gainers amongst other categories on Snapdeal. The share of kids’ apparel in the overall fashion category sales has also increased in the same period. 

Since the beginning of the pandemic last year, kidswear in general saw huge growth online as parents tried to keep children away from crowded markets and malls.

There is also growing and active involvement of children in