Hit by the changing government decisions and wary of the upcoming e-commerce policy, a number of online marketplace and digital commerce companies have formed their own trade association under the name The E-Commerce Council of India (TECI).
Till now, smaller ecommerce firms such as Snapdeal and ShopClues, who have been mainly against Amazon and Flipkart over alleged policy advantages, have joined the association.
The founding members of TECI include Snapdeal, ShopClues, UrbanClap, Shop101, Flyrobe and Fynd, among others.
“The e-commerce sector in India is an increasingly important part of the economy, unlocking tremendous value for buyers and sellers. TECI is an important industry