"In the next few months, we'll be making some big moves in fashion", the company's co-founder Kunal Bahl said.
However, it will not be only focussing on selling branded products but will also build its own capability.
"We'all not limit ourselves to selling other people's products only", he said.
Bahl said there is a huge mismatch in the offline and online sales of apparels.
He said non-branded products comprise 90 per cent of the offline sales while in the online space, 90 per cent of the apparel sales are branded.
"There is a huge mismatch in this and we have to figure it out", he said.
Expecting a significant rise in the number of people making online purchases, he said Snapdeal is investing significantly in logistics and payment modes as these are perceived to be the success mantra for e-commerce companies down the line. Currently, around 60-70 million people in India is estimated to opt for online sales.
Amidst falling sales on account of the government's drive on demonetisation, the company is focusing on popularising its e-wallet, Freecharge.
The company has now equipped its product delivery personnel with manuals on how its customers who have opted for COD can use the mobile wallet to make the requisite payments for their purchase.
"We are actively promoting people to use Freecharge (its mobile wallet) to make the payments", he said.
Fifty percent of its sales comprises of the Cash on Delivery (COD) mode which took the brunt of marginal decrease in sales.
"COD comprised of 70 per cent of our total sales previously which has now come down to 50 per cent of the total sales. This move (demonetisation) will definitely make customers prefer the prepaid mode",
It's prepaid portfolio has remained buyont in the time of demonetisation, however Bahl admitted that COD, like any other discretionary approaches has taken a "marginal hit".
"However, this is a temporary phenomenon and things will take a turn soon", he added.
Bahl however, is viewing the demonetisation move to help e-commerce comapnies like Snapdeal in the long run.
"Once a customer opts for prepaid mode of payment, he never returns to the COD mode of payment", he added.
Other e-commerce platforms like Myntra are offering spot debit and credit card payments for COD during the period of demonetisation.
Trust issues with online purchases and delivery prompts people to opt for the COD model of payment.
