Business Standard

Soap brand Santoor brightens Wipro's Rs 8.6 billion lighting business

Outside of India, Wipro has already forayed into neighbouring Sri Lankan market for its lighting business

Vineet Agrawal, Chief Executive of  Wipro Consumer Care and Lighting
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Vineet Agrawal, Chief Executive of Wipro Consumer Care and Lighting

Samreen Ahmad Bengaluru
Over 25 years ago, when Wipro entered the lighting segment, the business struggled to grow in the first four years. However, after the initial hiccups, lighting has not only emerged as one of major revenue generators for the company, it is raring to grow at a faster speed refreshing the basket with smart lighting products, getting into outdoor lighting segment and betting on green building segment.
 
Much of the credit for the success of the lighting business go to Santoor, the company’s flagship soap brand. Riding high on the success of Santoor, the company has been selling its lighting

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