Soap operas have lost their appeal in India: ShortsTV CEO Carter Pilcher

India's creative community is well positioned to work internationally, Pilcher tells Shubhomoy Sikdar

As a TV channel that exclusively airs short films, do you see yourself as a disruptor in India?

We are a disruptor in all the markets that we are in and we want to be a disruptor particularly in India where there is still a lot of chaos. In this chaos, it is easy to forget the economics of it for a new entrant but the challenge is figuring out a model that gives us money. In our case though, we have not lost that focus — that of monetising the business. Television in that sense is a good platform.